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Elizabeth Bandy
Data Visualization | Business Intelligence | Data Analysis

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Elizabeth Bandy
Data Visualization | Business Intelligence | Data Analysis

 

I’m a problem solver, skilled in asking the right questions to get the right answers, and obsessed with creating highly-intuitive data visualizations. I currently manage the user experience for 35 websites, creating dashboards in Tableau and Google DataStudio to support our senior leadership in making decisions.

Ten years in marketing has inevitably led me to data analytics and business intelligence, so I am completing my MS Information Systems this spring. My coursework includes SQL, Tableau, Python, R, Java, GitHub, Node JS, Javascript, jQuery, DOM, CSS, and HTML5.

On the weekends I explore the Wasatch Range, either with a harness around my waist or skis on my feet.

 

Website UX

I was recruited to manage the websites at the University of Utah's David Eccles School of Business in 2016, with the initial goal of migrating the sites from Drupal to WordPress. I was new to higher ed, so I spent hours benchmarking against top business school websites and creating a big picture road map. I worked closely with our web developer to design an architecture that would create a unified look and feel, while allowing programs to have their own content and navigation. Then I spent long days and nights migrating content, re-writing copy, re-shooting photos, and writing SEO in our WordPress sandbox. Three months after I started, we launched Eccles.Utah.edu. Not only was our new site responsive and optimized, but we earned a 41% increase in organic sessions and a 22% increase in organic pages per session within one year.

Digital Strategy

I understand business goals and the pressure to continually compete against the very best. When I’m not working on websites, I meet with directors to discuss their business goals. Some come to the table with a clear idea for a campaign. Others come in with nothing. 

Recently one of my accounts was tasked with an aggressive recruitment goal – and only four weeks and $2,500 to meet it. I launched a paid advertising campaign and used Google Analytics to analyze the results daily, tweaking the campaign to further optimize our audiences, increase relevancy, and improve conversions. As a result of the campaign, six people enrolled in the program and in the Eccles School – an estimated 11,394% return on our investment.

Management + Leadership

One of the most rewarding aspects of my role is co-managing a fantastic team of staff and interns. Together, the Associate Director and I have more than doubled our team in two years. I mentor each of my direct reports monthly, offering guidance for sticky political situations, and if needed, hands-on support.

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Digital Resume


 

 

 

 

Professional Experience
A decade of learning.

Digital Resume


 

 

 

 

Professional Experience
A decade of learning.

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Data Analyst - Capstone Project
David Eccles School of Business | University of Utah
04.2018 - Present

Build dashboards in Tableau to advise on key predictors of professional burnout on a dataset from a Fortune-500 company. Use Scrum to work through project and present analysis to executive leadership team.


Marketing Manager
David Eccles School of Business | University of Utah
02.2016 - Present

Manage user experience (UX) and analytics for 35 websites, creating thoughtfully designed dashboards to support leadership team in making decisions. Optimize content to earn a 41% increase in organic sessions in one year and 22% increase in organic pages per session in two years. Collaborate with cross-functional teams to create and execute campaigns for school-wide programs, owning implementation from ideation to execution and reporting. Co-manage team of seven with four direct reports.


Social Media Influencer
General Mills, Inc
09.2013 – 07.2015

Crafted video and photo content for Nature Valley Granola Bars to help increase Instagram followers by 25% and increase engagement by 33%


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Project Manager
Colle + McVoy Advertising Agency
01.2013 - 01.2015

Forecasted work and provided creative solutions when problems arose, minimizing impact on quality, cost, and schedule. Managed award-winning digital, social and brand campaigns for Explore Minnesota Tourism, Purina Veterinary Diet, and Land O’Lakes.


Marketing Specialist
Embracing Children Adoption Services
12.2011 – 01.2013

Directed full rebrand including logo, messaging, website, and social media, resulting in 24% increase in web sessions and 40% increase in social media interactions.


Project Manager
MLT Group Advertising Agency
10.2009 – 03.2011

Client facing lead project manager, overseeing more than 100 brand, web, SEO, and print projects.


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AmeriCorps VISTA* Marketing Associate
Ashoka's Youth Venture
09.2008 - 09.2009

  • Recruited and mentored teenagers to launch their own non-profits

  • Co-directed inaugural fundraising event, managing peers, recruiting sponsorships and donations, and exceeding monetary goal by 28%

  • Learned HTML and used it to update company website

  • Wrote press releases, print publications, and contributed to monthly e-newsletter


Education and Certifications

Ever since I was nine years old and my parents started taking away my books as a punishment, I have loved learning. Fast forward twenty years to now, where I am pursuing my Masters of Science in Information Systems on the side. And though I don’t sneak books to bed anymore, I am sneaking in extra coding languages by teaching myself Python, Javascript, and CSS. Can't stop, won't stop.

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Masters of Science: Information Systems
University of Utah  |  Exp. 05.2019
Emphases: Business Intelligence + Analytics
 

Bachelor of Arts:  Strategic Communication, Advertising
University of Minnesota  |  05.2008
Emphasis: Advertising

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Google Analytics Certification
Higher Ed Web Association
06.2018

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User Experience Design Circuit
General Assembly
09.2016

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MS Project Certification
Microsoft
11.2014

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References


 

 

Professional References
People who think I’m awesome.

References


 

 

Professional References
People who think I’m awesome.

Sharp. Creative. Grounded. Committed. She is a quick-study, returns with useful ideas and viable strategies for implementation. Great follow-up and follow-through.
— Dave Beal | Director, United Way (Client)
Elizabeth is one of those people you have on your team that makes you want to be better. She is smart, full of compassion, has legions of followers and has a great respect for the creative process. Because of who she is, people go the extra mile on her teams.
— Shannon Davis | SVP, Publicis North America
She manages stressful projects in an upbeat and tactful way that makes working on assignments with her not only extremely productive but also enjoyable. She is the kind of person who will take on any hurdle and look at it as an opportunity to help her team, learn new skills and meet new people.
— Nicole Van Slyke | Animator
From the first phone call I had with Elizabeth, I knew she was good. She stepped into the middle of a potentially chaotic project and immediately brought a calm, clear focus. As she led the project to completion, she showed herself to be a natural collaborator who could distill many different opinions into a strong, finished product.
— Julie Rybarczyk | Copywriter
Throughout my internship, she has taught me a ton about marketing, websites, design, and more. I really value this experience and I am grateful to have had Elizabeth as my role model throughout this process. She’s the best!
— Jeff Wang | M+C Intern, David Eccles School of Business
Elizabeth has a knack for dealing with people, whether they are coworkers or clients. She was flexible in exploring alternatives that could benefit the web sites we were helping to create.
— Bob Freund | Copywriter
When Elizabeth started with the school our website was based on the Drupal platform which was antiquated and didn’t provide a user friendly mobile experience. She worked hard to roll out a strategy to transition to the Wordpress platform. Our website has never looked (and felt) so good!
— Nate Zwart | Assistant Director, David Eccles School of Business
I respect her drive and dedication and she has made me better at my job by always double checking my work.
— Eric Reynolds | Web Designer, Programmer
Elizabeth strikes an excellent balance between being personable and being professional, and works with passion to deliver excellent services and outcomes.
— Randal Thomas | Medical Director, Mayo Clinic (Client)
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Trip


 

 

The Biggest, Coolest Thing I've Ever Done
A year of climbing, trekking, and volunteering around the world

Trip


 

 

The Biggest, Coolest Thing I've Ever Done
A year of climbing, trekking, and volunteering around the world

For seven years I had one massive, relentless dream: to climb, trek, and volunteer on a solo, open trip around the world. 

And on January 7, 2015, after a lot of saving, encouragement, and second-hand...well, everything, I finally boarded a plane to Bangkok on a one-way ticket. 

There were times on my trip when I questioned that dream, like when I couldn't stop throwing up in Thailand, or when I was pinned under a kayak in a tunnel in Vietnam, or all the times I had bed bugs, rashes, infections, heat stroke, lice, giardia, altitude sickness, and climbing injuries.

But then I thought about the time when a kind Nepalese woman invited me into her home, her generosity moving me to tears, and I swore I would forever pay that forward. Or the time I missed my bus in Slovakia and this sweet couple noticed, and brought me a cup of tea while I waited.  And all those nights spent sleeping on a Delta boat in Vietnam, when we would jump off the upper deck and swim in the bioluminescent plankton, and I thought we had to be the luckiest people in the world. Each of those moments filled me up, righting my perspective, and giving me a little more fuel to keep going.

I learned a lot that year, but after all of it the one thing that still sticks with me is this: this planet is jam-packed with unbelievably kind, playful, and generous people. For all the directions that turned into accompanying me to my bus stop, the email introductions that turned into dinner and a spare couch, the seemingly random conversations that turned into wild adventures and lifelong friendships - I'm so, so grateful.

Check some stories below or click here to read my entire blog.

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Contact


 Get in touch
Let's keep chatting

Contact


 Get in touch
Let's keep chatting

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