Lover of good design paired with intuitive tech. Currently a marketing manager at the University of Utah's David Eccles School of Business, and finishing my Masters of Science in Information Systems on the side. Weekends are spent playing in the mountains and desert, on adventures fueled by optimism, granola bars and headlamps. Always trying to start a book club and thinks Utah is the most underrated place in the U.S. 

Nice to meet you. 

 

Professional Experience

Marketing Manager
David Eccles School of Business | University of Utah
02.2016 - Present

  • Leads the design, development, user experience (UX) and strategy for all Eccles School websites, including more than 50 successful migrations to WordPress
  • Develops, interprets, and executes clear marketing strategies and tactical campaigns for school-wide programs, owning implementation from ideation to execution and reporting
  • Leads and manages cross-functional team, guiding and mentoring staff and interns to be successful and grow their talents
  • Manages digital projector and TV screens for on-site promotion to current students, including strategy and design
  • Promoted from Communications Specialist to Marketing Manager within nine months of start date

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Adventure Travel Blogger    
Personal Travel Blog
01.2015 – 12.2015

  • Fulfilled dream of solo, around-the-world rock climbing, trekking, and volunteering trip
  • Detailed experience in blog, earning interviews in magazines and newspapers, and more than 20,000 unique impressions

Social Media Content Developer
General Mills, Inc (Freelance)
09.2013 – 07.2015

  • Adventure photographer and writer for Facebook, Twitter, Instagram, and YouTube channels of Nature Valley Granola Bars

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Project Manager
Colle + McVoy Advertising Agency
01.2013 - 01.2015

  • Managed award-winning print, digital, and brand campaigns for WinField, Explore Minnesota Tourism, Purina Veterinary Diet, and Land O’Lakes Dairy, using scrum framework
  • Forecasted work and provided creative solutions when problems arose, minimizing impact on quality, cost, and schedule
  • Tracked progress and created reports in MS Project

Marketing Coordinator
Embracing Children Adoption Services
12.2011 – 01.2013

  • Conceptualized, planned, and successfully directed a large scale 5K fundraising event with 272% return on investment (ROI)
  • Directed full organizational rebrand including logo, messaging, and web presence
  • Optimized organization's website, rewriting content for more than 60 webpages
  • Developed messaging standards on Facebook, Twitter, Instagram, and LinkedIn, increasing reach by 40%
  • Recruited and managed two design interns

Lead Project Manager
MLT Group Advertising Agency
10.2009 – 03.2011

  • Client facing lead project manager, overseeing more than 100 brand, web, SEO, and print projects
  • Created social media strategies and brand guidelines for clients

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AmeriCorps VISTA* Marketing Associate
Ashoka's Youth Venture
09.2008 - 09.2009

  • Recruited and mentored teenagers to launch their own non-profits
  • Co-directed inaugural fundraising event, managing peers, recruiting sponsorships and donations, and exceeding monetary goal by 28%
  • Learned HTML and used it to update company website
  • Wrote press releases, print publications, and contributed to monthly e-newsletter

Education

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Bachelor of Arts:  Strategic Communication, Advertising
University of Minnesota
05.2008

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Masters of Science: Information Systems
University of Utah
Present

Management and Leadership
Ten years in marketing has taught me that clear communication is just as important with my team as it is to clients and as such, I have learned how to empathize and communicate with many different personality types. This has ultimately led to some of my proudest moments - bringing ‘silo-ed’ teams into one collaborative space to accomplish a challenging goal together.

Project Management
Sometimes the fastest way to learn is to jump in the deep end, and my work at Colle+McVoy was no exception. I started on a team of project managers who supported the agency's largest account, worth $11 million annually, and with seven lines of business. After one year, I was promoted and began to take on nationwide digital, social, broadcast, and print campaigns for Purina Veterinary Diets, Explore Minnesota Tourism, and Land O'Lakes.  

Social Media Content Creation
Working as a social media content developer for Nature Valley Granola Bars taught me how to turn the bonds formed over a weekend of camping and climbing into a unique Monday morning social post. I discovered that I loved adventure story telling so I started my own travel blog this year, filling it with stories and photos from my trip around the world. I launched my trip with a magazine interview and distributed my posts on my Facebook, Twitter, Instagram, and Tumblr channels, earning over 20,000 impressions on my site.

Event Planning
No money, no precedent, and a three-month timeline. Those were the conditions for my first event, an awareness event showcasing the teens and their social enterprises our organization developed and supported. It was a challenge, but we hosted 1,000 attendees and successfully reached over 10,000 people with the stories of these youth-led social enterprises. Following that, my next few events seemed easy in comparison: two 5k fundraisers that exceeded the set monetary goals by a combined 30%. Through these experiences I learned the value of communication, flexibility, and teamwork. 

Grit and Positivity
Working for non-profits has offered me opportunities to learn a wide breadth of roles and responsibilities. As such, I have had opportunities to partake in a variety of roles from leading trainings and speaking at events, to staying late to proofread an RFP or set up chairs at an event. I know what ‘all hands on deck’ means and I love being involved in every part of the creative process. 

Passion for Learning
Ever since I was nine years old and my parents started taking away my books as a punishment, I have loved learning. Fast forward twenty years and I create to-do lists, spreadsheets, and budgets - for fun. I am currently pursuing my Masters of Science in Information Systems and though I don’t sneak books to bed anymore, I have fully accepted and embraced my nerd within.

Sharp. Creative. Grounded. Committed. She is a quick-study, returns with useful ideas and viable strategies for implementation. Great follow-up and follow-through.
— Dave Beal | Director, United Way (Client)
She manages stressful projects in an upbeat and tactful way that makes working on assignments with her not only extremely productive but also enjoyable. She is the kind of employee who will take on any hurdle and look at it as an opportunity to help her team, learn new skills and meet new people.
— Nicole Van Slyke | Animator
From the first phone call I had with Elizabeth, I knew she was good. She stepped into the middle of a potentially chaotic project and immediately brought a calm, clear focus. As she led the project to completion, she showed herself to be a natural collaborator who could distill many different opinions into a strong, finished product.
— Julie Rybarczyk | Copywriter
Elizabeth has a knack for dealing with people, whether they are coworkers or clients. She was flexible in exploring alternatives that could benefit the web sites we were helping to create.
— Bob Freund | Copywriter
I respect her drive and dedication and she has made me better at my job by always double checking my work.
— Eric Reynolds | Web Designer, Programmer
The quality I admire most in Elizabeth is her ability to be a dreamer and a doer. She wants to change the world and is very realistic in how she’ll do it.
— Jessica O'Neal | Marketing Assistant
Elizabeth strikes an excellent balance between being personable and being professional, and works with passion to deliver excellent services and outcomes.
— Randal Thomas | Medical Director, Mayo Clinic (Client)

For seven years I had one massive, relentless dream: to climb, trek, and volunteer on a solo, open trip around the world. 

And on January 7, 2015, after a lot of saving, encouragement, and second-hand...well, everything, I finally boarded a plane to Bangkok on a one-way ticket. 

There were times on my trip when I questioned that dream, like when I couldn't stop throwing up in Thailand, or when I was pinned under a kayak in a tunnel in Vietnam, or all the times I had bed bugs, rashes, infections, heat stroke, lice, giardia, altitude sickness, and climbing injuries.

But then I thought about the time when a kind Nepalese woman invited me into her home, her generosity moving me to tears, and I swore I would forever pay that forward. Or the time I missed my bus in Slovakia and this sweet couple noticed, and brought me a cup of tea while I waited.  And all those nights spent on a boat in Vietnam, when we would jump off the boat and swim in the bioluminescent plankton, and I thought we had to be the luckiest people in the world. Each of those moments filled me up, righting my perspective, and giving me a little more fuel to keep going.

I learned a lot that year, but after all of it, the one thing that still sticks with me is this: this planet is jam-packed with unbelievably kind, playful, and generous people. For all the directions that turned into accompanying me to my bus stop, the email introductions that turned into dinner and a spare couch, the seemingly random conversations that turned into wild adventures and lifelong friendships - I'm so, so grateful.

Check some stories below or click here to read my entire blog.

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